From the first product in the catalog to the paid invoice: seven modules that cover every part of your sponsoring management – for every role on the team.
Every marketable right lives in one central product catalog – from the single-sided board to the naming-rights space. Instead of spreadsheets and scattered plans, you see at a glance what's free, reserved or sold. New spaces are created right in the editor: stadium plan, jersey or hospitality area – drawn, named and ready to sell instantly.
Step 1Draw a new advertising space directly onto the stadium plan.
Step 2Set the quota, unit and price – as a season or call-off package.
Step 3Utilization per product runs in real time from that moment on.
Partners live in the built-in CRM – or are pulled in via an interface from your existing system. Contact persons, communication and documents are linked directly to the partner account. So everyone on the team sees the full history instantly, with no need to dig through a colleague's inbox.
Step 1A new partner – added natively or synced from your CRM.
Step 2Contact persons and email history hang right off the account.
Step 3Booked rights and contract value at a glance.
A contract bundles league conditions, activation tasks and the booked rights, including stadium positions. Based on your own templates, Paktum generates the finished contract document automatically – barter deals and in-kind benefits included, the things that usually slip through the cracks.
Step 1The starting point is your own template, not a blank page.
Step 2Rights and stadium positions get assigned to the contract.
Step 3Paktum generates the contract document – ready to send.
Every activation task has a due date, an owner and a clear reference – to a contract, a partner or a matchday. Nothing gets lost in a spreadsheet anymore, and nobody has to ask twice who's responsible for what.
Step 1Every task has an owner, a deadline and a reference.
Step 2Status is visible live for the whole team.
Step 3Subscribable as a calendar in Outlook, Google or Apple.
Configure LED surfaces, sections and game phases once – Paktum assembles precise, conflict-free playlists for every matchday from that. Full rotation or single sequences, double bookings simply can't happen.
Watch how booked sequences turn into a playlist automatically.
Invoices are generated automatically on their due date – directly from Paktum or via an interface to your accounting software. Controlling and forecasts run in real time alongside, with nobody doing the math by hand.
Step 1The invoice is created automatically on its due date.
Step 2Payment status and reminders take care of themselves.
Step 3Everything syncs with your accounting software.
An overview of finances, cash flow and product utilization – for the board just as much as for matchday operations. Every role sees exactly the data that matters to them, instead of an export nobody actually reads.
Step 1Revenue forecasts and cash flow at a glance.
Step 2Utilization per product and season in real time.
Step 3Role-based reports – for the board and for controlling.
Book a 30-minute demo and we'll walk you through every module live on your own data.
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