References
From Swiss football clubs to German leagues: these organisations manage their sponsorship with Paktum.
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Customer voices

With Paktum, we have a central, transparent foundation for managing our marketing activities and partnerships. We reduce manual processes, avoid duplicate work and take the load off our administration through automated invoicing with a direct interface to our accounting. At the same time, we improve coordination with our external marketing agency, create clear responsibilities and gain more efficiency, transparency and control over our marketing revenue.
Thomas RohmerHead of Club Administration
Clear processes that adapt to our needs: with Paktum, every team member sees straight away what is relevant to them. Tasks no longer end up in Slack, Teams or email – they get done directly on the platform.
Nicolas NersingerManager Sales & Partner Management
With Paktum, Fortuna Köln is taking the next important step in professionalising our marketing. Centrally managing our sponsorship contracts, partner deliverables and advertising spaces brings more structure, transparency and efficiency to our day-to-day work. This lets us optimise internal processes, save valuable time and focus even more on what really matters: looking after our partners personally and developing our partnerships further.
Vincent NiessPartner Management
What I find especially helpful is the central overview of our sponsors, agreements and deliverables. With Paktum we save time, because information is available in one place and we spend less time searching through different lists and documents. As a result, sponsor management at the Saarland Football Association has become clearer and easier to follow. We see more quickly what has been agreed and which tasks are still outstanding.
Christian HertelHead of Marketing & Events
As a league, we look after partners with very different rights packages. Paktum maps this variety cleanly, and the automations are highly efficient because documents and invoices are generated directly from the contract data. For us at league level, with a small team, this functionality is extremely helpful and ensures professional, structured handling.
René RudorischManaging Director
At the PSK LIONS, we had often thought about how to manage our partnerships more efficiently and with a clearer focus, so that they create real added value for us and for our partners. When we started talking to Paktum and the idea behind the solution became clear, the decision was made quickly – and we are still very happy with it today.
Since this summer, we have been using Paktum to manage and keep track of all our sponsorship deliverables. Nothing gets lost, whether on game days or over the course of the season, and we always have every deliverable in view at short notice. We also save time and work much more efficiently on invoice planning and, going forward, on automated invoicing. Instead of lots of separate Excel lists, we now work with one clear, all-in-one solution.
The CRM function was especially important to us: it lets us follow up on contacts and build reliable forecasts. We are very satisfied and look forward to the further development that Paktum keeps driving forward.
Fabian HuberMarketingWith Paktum, we have our LED perimeter board management, our partner contacts and our contracts in one central place. Instead of piecing together information from different Excel spreadsheets, we see at a glance which advertising spaces are booked or still available and what has been agreed with each partner. This saves us noticeable time and makes looking after our sponsors much more efficient.
Our sponsorship at VfL Lübeck-Schwartau used to run on countless Excel lists. Today, with Paktum, we have all partners, contracts and sponsorship rights in one central place. We save noticeable time, always know which deliverables are outstanding or fulfilled, and can develop our partnerships in a targeted way. For our day-to-day sponsorship management, that is real progress.
Martin MurawskiManaging Director
Paktum makes our day-to-day sponsorship work enormously easier. What is especially valuable to us is that all information about our sponsors is bundled in one central place. That way, everyone involved can see at any time what has already been discussed or implemented and which next steps are coming up. This creates more transparency and better internal coordination and saves us an enormous amount of time in our daily work.
Janis WagnerCommercial Director
Paktum saves us time above all when checking for unsold inventory and viewing sponsorship statistics. Invoicing runs much faster and more reliably with Paktum, and we have more time to focus on acquiring new sponsors.
Gregor RustigeManaging DirectorSee how Paktum simplifies your sponsorship in 30 minutes.
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