FC Zürich is now using Paktum for its partner management. Since August 2026, the city club's sponsorship contracts, rights inventory and LED board planning have all run on one shared platform. This means one of Switzerland's best-known clubs is working with a solution from Lucerne.

Key takeaways

  • FC Zürich has been managing its partnerships with Paktum since August 2026.

  • Contracts, deliverables, advertising space, LED boards and hospitality are all in one place.

  • Contracts and invoices are generated automatically from the stored data.

  • Together with BSV Bern, FCZ is one of the first Swiss clubs to work with Paktum.

What is changing at FCZ

A club like FC Zürich looks after many partners at once, from the main sponsor to the business club. Each has its own deliverables, spaces and deadlines. With Paktum, the team has all of this in one place:

  • Partner contracts and deliverables: Contracts, agreed deliverables and open tasks centrally for each partner

  • Availability: Available and sold advertising space, LED boards and hospitality at a glance

  • Visual planning: Allocate LED boards, hospitality and advertising space directly on the stadium plan

  • Automation: Contracts and invoices are generated automatically, with no retyping

“With Paktum, we have all rights and deliverables in view at all times. Thanks to the automations, we now have more time for what really matters and can look after our partners even more closely,” says Marc R. Aebli, Managing Director of FC Zürich.

Jersey presentation in the stadium: representatives of FC Zürich and Paktum holding a white FCZ jersey with the number 26 and the name Paktum

A Swiss club, a solution from Lucerne

Paktum is based in Lucerne. That makes it all the more rewarding that FC Zürich, a traditional club from the Swiss Super League, has chosen our software. Together with BSV Bern in handball, FCZ is one of the first Swiss clubs to manage its sponsorship with Paktum.

Graphic announcing the new partnership between FC Zürich and Paktum, showing both logos

“FC Zürich has many partners and high standards for looking after them. The fact that the club now organises this work with Paktum is a strong signal for us in the Swiss market. We look forward to working with the team in Zurich,” says Patrick Laux, Founder and Managing Director of Paktum.

What happens next

After FC Zürich and BSV Bern, we want to bring more clubs in Switzerland on board with Paktum over the coming months, in football and in other sports.

Are you responsible for sponsorship at a Swiss club? Get in touch for a demo. We will show you how it looks in Paktum using your own partners.