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The Swiss Knife
for your sponsoring
management.

→ Used by sports clubs, marketing agencies, leagues and federations

Paktum brings together partner management, rights & contract management, and invoice generation on a single platform for the first time. Built for sports.

Book a demo See how it works
01 / The reality

Sponsoring today is organized
Excel chaos.

→ 01

Untapped
potential.

Lack of transparency on rights and inventory utilization at matchday and season level leads to lost revenue potential.

↓
→ 02

High manual
effort.

From offer creation to contract drafting and invoicing, manual processes consume significant resources.

✕
→ 03

High error
risk.

Missing structure and traceability lead to errors in documentation, partner management, and billing.

⚠

Organize your sponsoring.
With Paktum.

02 / Your sponsoring management

All in one place.

01
Module 01

All rights
at a glance.

Rights & Inventory Management

Keep all sponsoring areas in your stadium in view in real time. Plan matchday and season utilization visually, and generate playlists for LED boards and digital displays.

  • Matchday and season utilization
  • Visual position plans for stadiums, racetracks, and more
  • Playlists for LED boards and digital displays
Stadium Plan
Live booking overview
Season 25/26 ▾
LED-1103 ● AVAILABLE 12 matchdays
Available 142 Reserved 8 Booked 68
02
Module 02

Contracts and
docs in seconds.

Contract & Document Management

Use your own templates as a base. Manage budgets, barter deals and executions, all on one platform.

  • Your templates as a base
  • League conditions and forecasts
  • Barter deals and execution management
Products & Inventory
Available inventory per season
Season ▾
Name
Group
Available (Season)
●Bodenwerbung
Branding Rechte
92.2% 202/219
●Bande/Plakat
Branding Rechte
63.0% 63/100
●Softbande
Branding Rechte
85.7% 60/70
●Dress Trainer
Lizenzbereich
50.0% 5/10
●Dress Spieler (NLB)
Campus / NLZ
9.1% 2/22
●Presenting Matchball
Presentings
100% 1/1
⚠
Low utilization detected
Bande/Plakat is only at 63% — 37 spaces still available this season.
×
03
Module 03

Invoicing on
autopilot.

Invoicing & Controlling Module

Automated invoicing on due dates, real-time controlling and forecasts with an interface to your accounting software.

  • Automatic invoice generation
  • Controlling and forecasts
  • Interface to accounting software
Invoicing & Controlling
Q1 2026 overview
This quarter ▾
Revenue
€241.5k
↑ 18.4% vs last quarter
Outstanding
€38.2k
5 invoices pending
Recent invoices
View all →
001Partner A €12,400
002Partner B €8,900
003Partner C €15,600 Sent
004Partner D €4,200
Payment due
03 / Value

Paktum
in numbers.

Paktum already supports over 25 teams across clubs, agencies, leagues and federations. The metrics below were collected at a 2. Bundesliga club during the 24/25 season.

40min
Reduced creation effort.
Per contract
30%
Found invoices that went uninvoiced the previous season.
Sales team
85%
Less effort in invoice creation.
Accounting team
04 / FAQ

Common
questions.

From what club or agency size does Paktum make sense?
Paktum is built to scale. We work with regional clubs and marketing agencies all the way up to clubs in the top leagues. The platform adapts to any size and requirements.
How long does onboarding take?
An onboarding takes a maximum of three to four weeks. Our team supports you with data migration from Excel sheets or the tools you've used before. We also set up integrations such as the connection to your accounting system in parallel.
Can Paktum be integrated into my existing tool landscape?
Yes. With our API interface we can connect any kind of tool. Whether it's a CRM system (HubSpot, Salesforce, ...), accounting systems (Bexio, DATEV, Abacus, Lexware, ...) or other tools. Get in touch with us to discuss your system landscape together.
Can my data be provided for ESG and CSRD reporting?
Paktum captures the data you need for CSRD reporting and ESG disclosures, and makes it available in audit-ready export formats.

Ready to unlock your full sponsoring potential?

Book a 30-minute demo and discover how Paktum can take your sponsoring management to the next level.

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