Since April, the Saarländischer Fussball-Verband (SFV), the football association of the German state of Saarland, has been working with Paktum. It is the first regional association to manage its sponsorship with our software, and it feeds its experience directly into development for associations.
Key takeaways
Since April 2026, the SFV has relied on Paktum as the first regional football association.
Partner contacts, agreements and deliverables are now organised centrally.
The association feeds its day-to-day experience directly into product development.
The result is a solution tailored to the needs of associations.
Why an association works differently
A regional association works with many partners, but differently from a club. There is no matchday with perimeter boards and boxes at the centre, but many collaborations with different agreements. Christian Hertel, Head of Marketing & Events at the SFV, describes the starting point like this: as the number of collaborations grows, so do the requirements. Contacts, agreements and deliverables have to be organised clearly and looked after reliably.
That is exactly what the SFV uses Paktum for:
Partners at a glance: contacts and agreements in one central place
Deliverables: see at a glance what has been agreed and what is still open
Less searching: information no longer sits in different lists and documents
“What I find especially helpful is the central overview of our sponsors, agreements and deliverables. With Paktum we save time, because information is available in one place and we spend less time searching through different lists and documents. As a result, sponsor management at the Saarland Football Association has become clearer and easier to follow. We see more quickly what has been agreed and which tasks are still outstanding,” says Christian Hertel.
Co-developed from everyday association work
What makes this partnership special: the SFV does not just use Paktum, it helps shape it. Christian and his team feed their experience from everyday association work directly into product development. This exchange produces features that will help other associations as well.
“Christian and the Saarländischer Fussball-Verband have relied on Paktum since April as the first regional association, and we are very grateful for that. The close collaboration and his valuable input have played a major part in making Paktum a fully fledged tool for associations today,” says Patrick Laux, Founder and Managing Director of Paktum.
More time for strong partnerships
The SFV and Paktum want to put more ideas into practice together, for professional sponsor care and more time to build strong partnerships.
Do you look after partners at a regional or state association? Book a demo with Paktum. We will show you what we are building for associations together with the SFV.