SC Fortuna Köln now manages its sponsorship with Paktum. The club from Cologne's Südstadt district brings partner management, rights and contract management and invoicing together on one platform.

Key takeaways

  • SC Fortuna Köln relies on Paktum to manage and steer its sponsorship activities.

  • Sponsorship spaces in the stadium are visible in real time, and allocations are planned visually.

  • Invoices are created automatically on the due date, with an interface to accounting.

  • The aim is more time for looking after partners personally.

One tool for everything around partners

Paktum sees itself as the Swiss army knife of sponsorship management. At Fortuna, that means:

  • Stadium spaces: sponsorship spaces in view in real time, with allocations planned visually for matchdays and the whole season

  • LED and screens: playlists for LED boards and digital scoreboards created directly

  • Contracts and templates: the club's own templates, budgets and barter deals managed, activations documented

  • Invoices: created automatically on the due date

  • Controlling: real-time controlling and forecasts, plus an interface to the accounting software

“With Paktum, Fortuna Köln is taking the next important step in professionalising our marketing. Centrally managing our sponsorship contracts, partner deliverables and advertising spaces brings more structure, transparency and efficiency to our day-to-day work. This lets us optimise internal processes, save valuable time and focus even more on what really matters: looking after our partners personally and developing our partnerships further,” says Vincent Niess from partner management at SC Fortuna Köln.

Jersey presentation at SC Fortuna Köln: representatives of the club and Paktum holding a red Fortuna jersey with the number 26 in the stadium, 2026/2027 season

Looking ahead

For Fortuna, Paktum is one more tool to make working with its partners more efficient, more transparent and more future-oriented.

“We are delighted to support Fortuna Köln on its way to the 3. Liga (Germany's third division) with our sponsorship management platform and to actively help shape the professionalisation of its partner management. Together, we are laying the foundation for transparent and efficient collaboration with the club's partners. We look forward to a long-term partnership,” says Patrick Laux, Founder and Managing Director of Paktum.

Off to the Südstadt

We look forward to working with the Fortuna team and to many matchdays in the south of Cologne.

Want to see how Fortuna plans its stadium spaces? Book a demo with Paktum and we will show you live.