The Stiftung Leistungssport Hamburg, a foundation that supports elite athletes in Hamburg, is reorganising its sponsorship. For TEAM HAMBURG, it will manage its partners with Paktum, more digitally, transparently and efficiently than before.
Key takeaways
Stiftung Leistungssport Hamburg and TEAM HAMBURG will work with Paktum.
The aim is digital, transparent and efficient partner management.
For more than 20 years, the foundation has supported Olympic and Paralympic athletes in Hamburg.
Paktum helps look after partners more specifically and run joint projects more efficiently.
Partners are more than sponsors
For more than 20 years, Stiftung Leistungssport Hamburg has supported Olympic and Paralympic athletes in the city. This is made possible by a strong family of partners from business, sport and society who accompany talents on their way to national and international success.
The foundation wants to strengthen this partner family further and expand the support of Hamburg's business community for elite sport. That requires partner management that can grow with it:
Targeted care: every partner with their agreements and projects in one place
Efficient projects: joint initiatives with partners delivered faster and in a more structured way
More for the athletes: the time and resources freed up go into athlete support
“With the Swiss sponsorship management platform, we are professionalising our partner management and creating the basis to look after our partners even more specifically, run joint projects more efficiently and further expand our support for our athletes,” says Alexander Harms, Managing Director of Stiftung Leistungssport Hamburg.
A new setting for Paktum
The foundation brings a new kind of organisation to Paktum: not a club with matchdays and perimeter boards, but a support foundation that connects business partners with the elite sport of an entire city.
“At Stiftung Leistungssport Hamburg, it is all about supporting athletes across many sports. Being allowed to help shape the partner management for that is a special task for us. Thank you to Alexander Harms and his team for their trust,” says Patrick Laux, Founder and Managing Director of Paktum.
The next step for elite sport in Hamburg
We look forward to our joint projects with the foundation and TEAM HAMBURG.
Do you look after support partners for athletes or an Olympic training centre? Book a demo with Paktum. We will show you what the foundation's partner management looks like today.