At VfL Lübeck-Schwartau, we are involved in two ways. The handball club now manages its sponsorship with Paktum, and Paktum is itself a partner of the club, visible on the LED boards in the Hansehalle. The contract runs for several years.

Key takeaways

  • VfL Lübeck-Schwartau and Paktum have entered a long-term partnership, official since May 2026.

  • The club now manages partners, contracts and sponsorship rights centrally in Paktum instead of in many Excel lists.

  • During onboarding with Lasse, we set up document templates, rights catalogues and a leaner invoicing process.

  • Paktum is present at every home game in the Hansehalle through LED perimeter advertising.

From a pile of spreadsheets to one central overview

Before Paktum, sponsorship in Lübeck ran on lots of separate Excel lists. Together with Lasse, we spent the weeks before the end of the season working intensively on the data:

  • Document templates: the club's own templates for offers and contracts

  • Rights catalogues: stadium positions and rights in the Hansehalle stored in a clear structure

  • Invoicing: processes simplified so that invoices are created directly from the contracts

  • On site: we watched the last home game of the season in the Hansehalle

“Our sponsorship at VfL Lübeck-Schwartau used to run on countless Excel lists. Today, with Paktum, we have all partners, contracts and sponsorship rights in one central place. We save noticeable time, always know which deliverables are outstanding or fulfilled, and can develop our partnerships in a targeted way,” says Martin Murawski, Managing Director of VfL Lübeck-Schwartau.

Jersey presentation at VfL Lübeck-Schwartau: representatives of the club and Paktum holding a VfL jersey with the number 26 and the name Paktum in front of a handball goal

Paktum on the boards

The partnership goes beyond the software. Paktum is visible around VfL's matchdays, above all through LED perimeter advertising in the Hansehalle. At every home game, fans, partners and media can see who is behind the club's sponsorship management.

For the club, the partnership is part of its strategic development. “This partnership is an important building block for us in pursuing our sporting and structural goals. The long-term orientation gives both sides planning security and strengthens our location in the long run,” says Martin Murawski.

“VfL Lübeck-Schwartau stands for passion, team spirit and strong regional roots. These values fit our philosophy perfectly. We look forward to supporting the club for the long term and being visibly present around matchdays,” says Patrick Laux, Founder and Managing Director of Paktum.

Graphic announcing the partnership between VfL Lübeck-Schwartau and Paktum, showing both logos

Until our next visit to the Hansehalle

With VfL, another club from German handball joins us. We look forward to many seasons together and our next visit to Lübeck.

Is your club still working with lots of separate Excel lists? Book a demo with Paktum and see how VfL works today.