The Bremer Fussball-Verband (BFV), the football association of the German state of Bremen, and Paktum are starting out together. With Paktum, the association is taking sponsorship, contract and rights management in Bremen's amateur football to a new level, including the visual planning of its LED boards.

Key takeaways

  • The Bremen Football Association has been working with Paktum since autumn 2026.

  • LED board planning, partner contacts and contracts are now in one central place.

  • Instead of piecing together information from different Excel spreadsheets, the association sees at a glance which spaces are booked or free.

  • After the Saarland and Hamburg football associations, the BFV is the third regional association using Paktum.

From an Excel puzzle to a clear overview

For an association, marketing is one task among many. That makes lean processes all the more important. With Paktum, the BFV has brought three things together:

  • LED board planning: planned visually and linked directly to the partners

  • Partner contacts: all contacts in one place

  • Contracts: see at a glance what has been agreed with each partner

“With Paktum, we have our LED perimeter board management, our partner contacts and our contracts in one central place. Instead of piecing together information from different Excel spreadsheets, we see at a glance which advertising spaces are booked or still available and what has been agreed with each partner. This saves us noticeable time and makes looking after our sponsors much more efficient,” says Gero Groenhoff, Deputy Managing Director of the Bremen Football Association.

Jersey presentation at the Bremen Football Association: representatives of the association and Paktum holding a red Bremer FV 2026 Paktum jersey

For amateur football in Bremen

For the association, amateur football is at the centre. “This new commitment is a valuable contribution to promoting amateur football in our region. We are delighted about the partnership and the trust that comes with it. For the future, we hope for reliable and long-term cooperation,” says Patrick von Haacke, President of the Bremen Football Association.

Paktum brings the experience from its work with other associations, above all the Saarländischer Fussball-Verband.

“We are very pleased about the partnership with the Bremen Football Association. Associations do enormously important work for sport. With our software Paktum, we want to support not only clubs but also associations in optimising their partner and sponsorship management. Thank you for your trust and for the input you have already given from an association's perspective. We look forward to working together,” says Patrick Laux, Founder and Managing Director of Paktum.

Next steps in the north

Together with NORDFLANKE, the BFV's marketing company, the focus is now on making the structures in Bremen's amateur football even more professional, for clubs, partners and everyone who drives football forward locally.

Are you responsible for marketing at an association? Book a demo with Paktum and see the BFV's board plan live.