Since 1 August 2026, the Hamburger Fussball-Verband (HFV), the football association of the city state of Hamburg, has managed its sponsorship and partner management with Paktum. For the association, it is a step towards further professionalisation. For us, it is another regional association after the Saarländischer Fussball-Verband.

Key takeaways

  • The HFV has been working with Paktum since 1 August 2026.

  • The aim is more professional sponsorship and partner management in Hamburg football.

  • The association names three benefits: transparency, more efficient processes and a stronger foundation for working with partners.

  • Both sides see the collaboration as the start of a long-term partnership.

What the HFV has set out to do

An association like the HFV works with existing and future partners who all expect good care. With Paktum, the association wants to put this work on a new footing. Three points matter most to the HFV:

  • Transparency: see at any time which partnerships exist and what has been agreed

  • More efficient processes: less manual coordination in managing partners

  • A strong foundation: a clean basis for working with existing and future partners

The association's long-term goal: develop partnerships sustainably and strengthen football in Hamburg.

“In Paktum, we have gained an innovative partner that understands exactly the requirements modern sports organisations place on their sponsorship management today,” says HFV President Christian Okun.

Graphic announcing the partnership between the Hamburg Football Association and Paktum, showing both logos

A tool shaped by associations

Associations have different requirements from clubs: many collaborations, different agreements and less matchday inventory. Paktum brings this experience from its work with the Saarländischer Fussball-Verband, which played a major part in shaping the features for associations.

“We are delighted by the trust the HFV has placed in us. We see this collaboration as the start of a long-term partnership,” says Patrick Laux, Founder and Managing Director of Paktum.

New impetus for football in Hamburg

The HFV and Paktum want to set new impulses for football in Hamburg together. We look forward to working together in Hamburg.

Does your association still manage its partners in lists and folders? Book a demo with Paktum.