Hamburger Sport-Verein e.V., the multi-sport club behind the famous HSV name, is developing its marketing processes further with Paktum. The software brings the club's partner activities together in one place, giving HSV e.V. and its around 30 sports departments a clearer overview and simpler day-to-day processes.
Key takeaways
HSV e.V. is now working with Paktum.
The club's partners, contracts, rights and invoices are kept centrally in one place.
Marketing is managed jointly across the diversity of around 30 sports departments.
Paktum maps not only a classic football or handball club, but complex club structures too.
One club, many sports
HSV e.V. is far more than football. Under its roof, members play sport in around 30 departments. For marketing, that means many partners, different deliverables and contacts in different parts of the club. Without a central system, this quickly turns into a patchwork of lists and folders.
With Paktum, these threads now come together:
Partners at a glance: all of the club's partners and contacts in one place
Contracts and deliverables: agreed deliverables and terms traceable at any time
Rights and spaces: visible what has been sold and what is still available
Invoices: created automatically from the contracts, with an interface to accounting
“Digital solutions allow us to make many processes simpler and more efficient. Especially given the diversity of our club, Paktum helps us develop our marketing across the whole club and make it fit for the future,” says Kumar Tschana, Managing Director of HSV e.V.
Why multi-sport clubs have special requirements
Many sponsorship tools are built for a typical club with one team, one stadium and one matchday. A multi-sport club works differently. Partners support individual departments or the whole club, rights exist in different halls and facilities, and responsibility for individual partnerships often lies with different people.
Paktum is flexible enough to map structures like these. How partners, rights and contracts are organised follows the club, not the other way round. This lets HSV e.V. steer its marketing across the club while keeping track of what happens in each department.
“HSV e.V. shows how diverse club work is. From the start, our aim was to map not only a classic football or handball club, but also clubs with many departments and complex structures. We are delighted that HSV e.V. is relying on Paktum for this. Thank you to Kumar Tschana and his team for their trust,” says Patrick Laux, Founder and Managing Director of Paktum.
Hamburg becomes a Paktum city
After the Hamburg Football Association and Stiftung Leistungssport Hamburg, HSV e.V. is another sports organisation in Hamburg working with Paktum. We look forward to working with the HSV e.V. team.
Does your club have many departments and even more partners? Book a demo with Paktum. We will show you how even complex club structures can be mapped clearly.