Paktum Blog
Sponsoring, reimagined.
Insights, practical tips and updates on managing your sponsorship.
Around 30 departments, one system: HSV e.V. works with Paktum
HSV e.V. brings the marketing of its around 30 sports departments together in one place with Paktum, for a clearer overview and simpler processes.
Bremen Football Association: board plan, partners and contracts in one place
The Bremen Football Association now manages LED boards, partner contacts and contracts centrally in Paktum, for amateur football in Bremen.
From SPOBIS pitch to LED board plan: HAKRO Merlins Crailsheim start with Paktum
From a pitch at SPOBIS to a long-term partnership: HAKRO Merlins Crailsheim introduced Paktum between seasons, with automatic invoices and an LED board plan generated directly from the inventory.
Volleyball Bundesliga partners with Paktum: partner management for the league and its clubs
The Volleyball Bundesliga and Paktum are joining forces. SVG Lüneburg, TV Rottenburg and VC Gotha are among the first clubs already working with Paktum.
A Swiss army knife for the Südstadt: SC Fortuna Köln works with Paktum
SC Fortuna Köln now brings partner management, rights and contract management and invoicing together on one platform: Paktum.
Hamburg Football Association relies on Paktum
Since 1 August 2026, the Hamburg Football Association has managed its sponsorship and partner management with Paktum, for more transparency and more efficient processes.
FC Zürich manages its partnerships with Paktum
FC Zürich has been managing its partnerships with Paktum since August 2026. Contracts, rights inventory and LED boards now run on one platform.
A home game in Schwäbisch Gmünd: TSB Gmünd Handball goes digital with Paktum
Since 1 August, TSB Gmünd Handball has been managing sponsorship and players with Paktum. After promotion to the third division, the club from our founders' home town is setting the course off the court too.
Paktum becomes digital partner of the DEL2
The DEL2 and Paktum have entered a multi-year partnership. The Bietigheim Steelers and EHC Freiburg are among the first clubs in the league to manage their partners with Paktum.
Sponsor management instead of Excel: The 6-step migration guide for clubs and agencies (2026)
About 88% of all audited spreadsheets contain at least one error. For sponsorship data, that's a real business risk. This guide shows in six steps how clubs and marketing agencies can migrate their sponsor management from Excel to a professional solution, including results figures from a real migration project.
Sponsorship management: The complete guide for clubs and agencies
Germany is Europe's largest sponsorship market at €6.26 billion. Yet much of it still runs through Excel lists, Word contracts and email inboxes. This guide covers the complete sponsorship management lifecycle: from acquisition through contract, inventory and invoicing to reporting, including Germany's mandatory e-invoicing from 2027/2028.
Mandatory e-invoicing for sports clubs in Germany: what applies to sponsorship invoices from 2027
From 2027, a PDF invoice to sponsors is no longer enough for many German clubs. This article explains XRechnung and ZUGFeRD, the transitional rules until 2028, the €800,000 threshold, small-business exemptions and what it all means for instalment, season and barter invoices.
Automating sponsorship invoicing: a case study from a second-division club
A 2. Bundesliga club cut its invoicing effort by 85% and found 28,500 euros in invoices that had never been issued. This case study shows what changed, what Germany's e-invoicing mandate requires from 2027 and how to automate sponsorship invoicing in six steps.
Sponsorship management for sports marketing agencies: Several clubs, one system
Sports marketing agencies manage inventories, contracts and invoices for many clubs at once. This article explains agency models from buy-out to commission, shows why Excel and standard CRMs fail with several clients and gives you a checklist for choosing software.
Forecasts instead of scattered lists: PS Karlsruhe LIONS choose Paktum
PS Karlsruhe LIONS from the ProA manage their sponsorship with Paktum in a long-term partnership. Floor stickers, contracts and invoices now run in one system, plus a CRM for reliable forecasts.
Measuring Sponsorship ROI: 5 Metrics That Actually Matter
Only 37% of marketers measure sponsorship return with a set process. This guide covers five metrics for clubs with formulas and worked examples, plus forecasting with the backlog curve, a step-by-step plan and what belongs in a season report to your sponsor.
For TEAM HAMBURG: Stiftung Leistungssport Hamburg relies on Paktum
Stiftung Leistungssport Hamburg will manage the partners of TEAM HAMBURG with Paktum, more digitally, transparently and efficiently than before.
Two sides of one partnership: VfL Lübeck-Schwartau and Paktum
VfL Lübeck-Schwartau now manages its sponsorship with Paktum, and Paktum is itself a partner of the club, visible on the LED boards in the Hansehalle.
A first in women's handball: SV Grün-Weiss Schwerin works with Paktum
Met at SPOBIS, official partner since March: SV Grün-Weiss Schwerin is our first club in women's handball and one of the first users of Paktum's player management.
Rollo on duty: our AI agent reads the contracts of SSV Jeddeloh II
Contract data in PDFs, spreadsheets and people's heads: at SSV Jeddeloh II, our AI agent Rollo was used for the first time. It reads contracts and creates the data directly in Paktum.
We digitised a racecourse. And had a race named after us.
Sponsorship software meets flat racing: with Münchener Rennverein, we rebuilt the marketing of the Galopprennbahn München racecourse, mapped track and stands in Paktum and launched the Paktum-Preis.
Excel on Friday, Paktum on Monday: 48 hours with Eisbären Bremerhaven
Excel on Friday, Paktum on Monday morning: Eisbären Bremerhaven switched their sponsorship in 48 hours. A joke with Max Jorzyk turned into a spontaneous trip up north.
BSV Bern kicks off our series: a new partnership in Swiss handball
BSV Bern has been managing its partnerships with Paktum since the 25/26 season. The handball club opens our series on new partnerships, with data, processes and plenty of personal exchange during onboarding.
The first regional football association on Paktum: Saarländischer Fussball-Verband
Since April 2026, the Saarländischer Fussball-Verband has managed its sponsorship with Paktum as the first regional association, and it helps develop the tool for associations.
How Paktum was born at SSV Ulm
Paktum was born at SSV Ulm 1846 Fussball: out of a consulting project, lots of Excel spreadsheets and a contract configurator that we developed further with the club and the Infront sales team on site.